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Entrypoint Team
Since 2004

Welcome to Entrypoint

Empowering organizations to innovate, grow, and lead with world-class technology solutions and a human touch.
For two decades, Entrypoint has partnered with industry leaders to turn challenges into opportunities. Our team is passionate about your success, and we're here to help you shape the future.
Entrypoint Team
Our Vision

Empowering Global Technological Potential

Empowering organizations globally by unlocking their technological potential and driving sustainable growth through expert digital solutions.

Meet the Team

Ohad Pettel
Ohad Pettel
Founder & CEO
Israel

A results-driven leader with over 25 years of C-level experience at leading hi-tech companies. With expertise in strategy formulation, execution, and marketing, Ohad consistently delivers strong financial and operational results while maintaining his core philosophy of 'doing well by doing good.' His commitment to finding the right solutions for customers, combined with exceptional management skills, drives Entrypoint's mission to be your trusted partner in IT, communication, digital transformation, and outsourcing solutions.

Benjy Copeland
Benjy Copeland
Chief Innovation Officer (CIO)
Israel

An experienced senior executive with over 30 years of remarkable experience in R&D, business development, marketing, and IT solutions across international markets. Communication, negotiation, and strategic planning skills, combined with deep knowledge in AI innovation, R&D and program delivery, make him exceptional at identifying needs and aligning workforce objectives with business goals.

Eyal Cohen
Eyal Cohen
Chief Operating Officer (COO)
Israel

With extensive enterprise precision and technological leadership to our team. As a Senior ICT Colonel, he has spearheaded complex digital transformation initiatives, electronic warfare systems, and cybersecurity operations across defense and civilian sectors. Managing large-scale technological and strategic consulting projects, coupled with his passion for development and innovation, positions him perfectly to drive our operational excellence and strategic growth.

Yafa Farber
Yafa Farber
Chief Revenue Officer (CRO)
Israel

An experienced executive with a proven track record in the IT and services industry. Yafa combines organizational software integration with strategic sales. Strong performance leadership with deep technical knowledge, with her focus on innovation, RPA, ERP and strategic consulting, positions her perfectly to drive our revenue growth, strengthen customer relationships and expand our market presence.

Roy Binderman
Roy Binderman
VP IT Cloud & Cyber
Israel

A seasoned technology executive is a recognized leader in the fintech industry, regularly speaking at major conferences alongside top innovators. He brings a pragmatic, results-driven approach to aligning technology investments with business objectives. Combining his strong technical background with commercial acumen to drive innovation and operational excellence across our organization.

Einat Erlichman
Einat Erlichman
Chief Financial Officer (CFO)
Israel

An experienced financial executive with over 25 years of expertise in finance, accounting, and auditing. She has led our financial strategy through significant growth in telecommunications, enterprise, services, and technology provider markets. Holds a B.A. in Business Administration and Accounting, and an M.A. in Business Administration and Finance from The College of Management Academic Studies.

Keren Belinson
Keren Belinson
VP Human Resources (VP HR)
Israel

Brings over 20 years of strategic HR leadership. With expertise in talent and organizational consulting, she has recruited hundreds of tech professionals annually using innovative AI and automation tools. Keren's background in coaching and NLP enables her to foster a high-performance culture that balances operational excellence with employee growth, perfectly aligning HR strategies with business objectives.

Aviad Shnaiderman
Aviad Shnaiderman
Chief Strategy Officer (CSO)
United States

As Chief Strategy Officer at Entrypoint, he brings a unique blend of entrepreneurial vision, strategic leadership, and hands-on execution to drive the company's U.S. expansion and long-term growth. With deep experience in AI, SaaS, and hardware innovation, he leads cross-functional initiatives that align product capabilities with market demands. His track record in scaling ventures, structuring strategic partnerships, and developing go-to-market strategies enables him to integrate Entrypoint's technology and services into new markets, while building sustainable value and driving operational excellence.

Our Partners
Check Point
Finisar
Genpact
HP Enterprise
Monday.com
Check Point
Finisar
Genpact
HP Enterprise
Monday.com
Our Family
MTS USA
GoSystems
New Semaphore
MTS USA
GoSystems
New Semaphore

Frequently asked questions

We've answered some of the most common questions about our company
Need help? Contact our support teamsupport@entrypoint.co.il
About Entrypoint - Leading Technology Solutions Provider Since 2004 | EntryPoint